Ala & Cola | Pet Hospitality Authority

Hotels love to call themselves “pet-friendly.” But too often, the way policies are written sends a very different message.

A guest scrolling through booking sites sees lines like:

• “$75 per night, per pet.”
• “Non-refundable $150 pet fee.”
• “Maximum 2 pets, subject to cleaning surcharge.”

On paper, these are policies. In reality, they read as penalties.

Here’s the problem: luxury hospitality is about inclusion and care, not inconvenience. When a guest sees a fee framed like a punishment, they instantly feel their pet is a burden and by extension, they are less welcome too.

Language matters. Instead of “fees,” imagine positioning it as:

• “Comprehensive pet hospitality package: $75 per stay.”
• “Tailored amenities for your companion, including cleaning & comfort.”

Same cost, different perception. One feels like punishment. The other feels like preparation.

👉 True pet hospitality begins with the words we use. When hotels frame policies with empathy, they transform skepticism into trust and trust is the foundation of loyalty.